Pace TV Ad: Competition in the Works?

The important race for Colorado’s 3rd Congressional District may be heating up, given a recent shift in Republican SuperPAC policy.

The Hill, which covers recent political moves in and around the nation’s capitol, reported this Tuesday that a recent shift in campaign spending policy amongst national SuperPACs will bring the heat of big campaign money to Colorado. “The super-PAC American Crossroads launched a buy totaling $8.3 million in eight states: Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio and Virginia,” reads the report.

This move comes in a presidential campaign that, for many political commentators and those observing current electoral maps, spells woe to Romney –a trend emphasized with the release of a video on Monday in which Romney decries the self-victimization of Obama supporters.

Republican SuperPACs like American Crossroads have consequently shifted their attention and significant funds to Senate and House races, with many new TV ads already going out that criticize local Democratic incumbents.

For the 3rd District, this likely means heavy action for TV viewers. Sal Pace, the Democratic candidate running against incumbent representative Scott Tipton for the district, has been labeled as “among 18 top candidates best positioned to help the party win seats in the Republican-controlled House of Representatives” in the Democratic National Party’s “Red-to-Blue” strategy for 2012. (Denver Post)

Since the beginning of this month, the Pace campaign has released two TV ads, outlining Pace’s personal life and views on issues such as Medicare and balancing the national budget. (See links at the bottom of this page.)

Given the importance of this district’s congressional campaign and the new stream of money flowing into the state from a SuperPAC, it is only a matter of days before a third-party attack against Pace pops up on television screens across the country.

A typical Crossroads ad is usually negative. This occurrence makes sense, given the fact that it is a third party and is thus not allowed official affiliation with any political candidate. It’s easier to criticize one’s opponent from the third-party perch than it is to get footage of, and discussion with, the candidate of choice—let alone the customary “I’m so-and-so, and I approve this message.”

Thus, the Pace campaign should be warned: a retort is on the way. Pace had his window of unchallenged dominance on the airwaves, but to assume there will be no reply would be foolish. There will be a reply, and it will not be friendly. TV ads may dig into past scandals, as they have done in other states, or they may simply go after a record.

Sal Pace and company, batten down the hatches. Colorado TV viewers, fasten your seatbelts. The political season in the 3rd Congressional District just got exciting.

The Hill article:

Denver Post article:

Pace Campaign videos: